Magnified illustration with the word Social Media on white background.
In this contemporary era, more and more business owners are recognizing the integral role that internet marketing can play in helping them develop an online presence and greater conversion rates.

To make the most of internet marketing, it is often advantageous to seek assistance from professionals who are highly skilled in employing strategies that will drive traffic to your website.

Here are three great strategies that can be employed:

1. Social Media Marketing

As many social media marketing experts know, platforms such as Twitter and Facebook have become excellent venues through which to attract attention to a business website. By simply tweeting a link to a product page or article about a professional service, business owners can draw people to their websites and potentially increase conversion rates.

social-media-marketingAnother social media marketing tool that can be employed to increase traffic to a business website is hosting contests with promotional prizes on Facebook.

Promotional prizes like T-shirts and coffee mugs can include the business’s website address, thereby drawing more attention to the presence and purpose of the site and get more traffic from the reminder.

2. YouTube Videos

YouTube was previously viewed as an entertaining form of technology where people spent leisure time watching music videos, film clips, and other forms of media…and it still is.

But in addition to that, business owners have recognized that millions and millions of people are logging onto YouTube and making purchases based on the information they see on products and services there. Since this is the case, publishing high-quality YouTube videos is an integral part of any business’s internet marketing strategy.

By including links to interesting and informative videos on your website, you give visitors an incentive to keep coming back to the site. This can often result in increased conversion rates.

3. Online Reputation Management

Online-Reputation-ManagementIf a business owner wants to ensure that his or her website attains the high visibility and the reputation necessary to increase conversion rates, it’s important that the site and business retain a positive image in the public’s eye.

Unfortunately, the world of the internet is currently replete with negative reviews about products and services about businesses. Don’t be one of them! There are a variety of strategies you can adopt to limit or eliminate the presence of these negative reviews. It’s called online “reputation management” and I’ll write more about it in an upcoming post.

This activity can help ensure that prospective clients give your business a fair chance, rather than getting blinded by negative feedback that is just not accurate or fair.

4. Great Content

great-contentAlthough there are a variety of effective internet marketing strategies that can be employed to increase a website’s visibility and efficacy, the consistent production of great content is probably the most important.

This is the case for several reasons—including the fact that website content is one of the primary aspects of a website that visitors are drawn to. When your content is worded succinctly and is scannable, then readers are much more likely to keep coming back.

As a result, it is almost always a good idea to seek assistance from other experts and writers who can create interesting, informative content for your website.

If you are serious about ensuring that your business experiences continual growth and expansion, then employing proven content marketing strategies like these will help you get the attention and credibility you seek in customers’ minds.

Content marketing is effective. I’ve seen great results with it myself. The only caveat is that it can take a while for the results to begin to snowball. In the meantime, I offer internet marketers a done-for-you marketing system that generates leads quickly without the time and effort of continual content creation. Click here to find out more.