How Gmail Tabs Impact Email Marketing

Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates, Promotions, and Forums. Primary was for any direct person to person communication. Social was for any and all social media updates that you have pushed to your inbox. Updates include shipping confirmations, receipts, and the like. Promotions is for any sales or promotions emails and Forums was for things like Reddit and comment boards. While many email marketers were worried about what would happen with the new tabs, the segmentation has actually helped marketers. Here’s how it’s helped.
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How to Help Your Content “Go Viral”

As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral.” Viral is a social media and internet term that has been widely used and abused in the digital marketing world as the principle behind viral is much simpler than many people lead you to believe. When something “goes viral” it means that it spreads and grows without any paid support. For instance, a Facebook post from a company about a marriage proposal that creatively used their products could go viral and then the company could see a boost in …
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