Including Local Search Optimization in Your Marketing Plans

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As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing.

When you target a local market, you can increase your chances of gaining new customers in that particular region. This offers numerous benefits. It helps increase word of mouth advertising, helps you cut through the competition, and gives you a better chance of increasing your sales.

How do you go about targeting a local market with your search optimization? I’ll show you how, with the following methods.

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How to Choose the Right Social Media Platform

FGTILUsing social media to connect with customers, increase your online exposure, and boost your SEO are all great reasons to include social media in your internet marketing strategies. But, having too many social media profiles can dilute your brand and make it difficult to keep up with your marketing efforts.

While major corporations can get away with paying a marketing team to stay up to date with every social media platform available, this may not be an option for your business. Instead of spreading yourself too thin, you should focus on two, three max, social media platforms.

So, how do you choose the platform that’s right for your business? By evaluating your target audience and the pros and cons of each major social media platform. Here are a few useful tips to help you make the right decision.

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How to Boost Your YouTube Video Views and Conversion Rates

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If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates.

You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate your message in a format that people enjoy. In fact, internet users on mobile devices tend to prefer video over text.

In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.
After you’ve set your goal and created your video, there are a few steps you can take to boost conversion rates and get more views.

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The Top 4 Social Media Strategies to Grow Your Traffic Brand

Magnified illustration with the word Social Media on white background.

Magnified illustration with the word Social Media on white background.
In this contemporary era, more and more business owners are recognizing the integral role that internet marketing can play in helping them develop an online presence and greater conversion rates.

To make the most of internet marketing, it is often advantageous to seek assistance from professionals who are highly skilled in employing strategies that will drive traffic to your website.

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Facebook Posts: There is No Ideal Time

1495753802_tmp_Facebook_PostWhen Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.”

These were supposed to be the times when your Facebook posts would be seen by the most people and when the most people would engage with your content. The concept of hacking Facebook to make it work best for marketers was alluring and most digital marketers fell into the trap of “ideal posting.”

It didn’t take long for Facebook to figure out that people were trying to figure out their algorithm. Truth is, there is no ideal time to post on Facebook. At least, there is no universal best time to post on Facebook.

You have to figure out when is the best time for your brand to post on Facebook. Hacking the Facebook algorithm changes from brand to brand and there are a few ways you can do that. Here is how to figure out the best time for your company to post on Facebook.

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How Gmail Tabs Impact Email Marketing

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Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates, Promotions, and Forums. Primary was for any direct person to person communication. Social was for any and all social media updates that you have pushed to your inbox. Updates include shipping confirmations, receipts, and the like. Promotions is for any sales or promotions emails and Forums was for things like Reddit and comment boards.

While many email marketers were worried about what would happen with the new tabs, the segmentation has actually helped marketers. Here’s how it’s helped.

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3 How to Avoid the 3 Biggest Mistakes Most Email Marketers Make

Help your Content go Viral

As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral.” Viral is a social media and internet term that has been widely used and abused in the digital marketing world as the principle behind viral is much simpler than many people lead you to believe.

When something “goes viral” it means that it spreads and grows without any paid support. For instance, a Facebook post from a company about a marriage proposal that creatively used their products could go viral and then the company could see a boost in online web traffic and potentially even online sales.

For content to “go viral,” it needs to be three basic things:  clickable, playable, and shareable. If someone is captured by your content, clicks on it, and like it enough to share it, it has a potential to go viral. The shareable aspect is where a lot of marketers miss the mark. Here are a few ways that you can help your content become more sharable and help it go viral.

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Burying Bad Reviews with Better Reputation Management

Burying Bad Reviews with Better Reputation Management

Your online reputation can make or break your chances of success. You need to maintain a positive image, whether you’re selling affiliate products or producing your own items.

When a customer leaves a negative review, it can cause potential prospects to reconsider their decision. You could lose sales due to these negative responses, which is why you need to bury them as quickly as possible.

Typically, you can’t make bad reviews go away. Once they’re posted online, they are there to stay.

But, with better reputation management, you can start to bury these reviews and limit their impact on future business.

 

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Get Your Online Customers to Strike While the Iron is Hot

Get Your Online Customers to Strike While the Iron is Hot

Did you know that the “impulse items” you see at the checkout line of your local grocery store are some of the best-selling items in the store? It’s true. And the reason why holds some important lessons for your online marketing efforts. 

The Value of Convenience

The Value of Convenience

If you ask your grocery store customer to spend too much time considering the decision of whether or not to buy these items, you will almost certainly lose the sale.

Why? Because they will come to realize that for the same price of the single bottle of ice cold soda they are grabbing, they could practically get a six pack if they were to take the time to walk back to the soda aisle.

Ah, but that would mean they would have to lose their place in line.

And if they stop to think about the gossip magazine they are grabbing — which usually costs a relatively

high amount of money compared to other magazines, especially for what they are getting — they probably would put it back.

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Creative Lead Generation

Creative Lead Generation

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.

People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.
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6 Effective Solutions for Quality Link Building

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Link building remains an important aspect of search engine optimization. While Google and other search engines have altered their search engine algorithms to include other factors, having quality links to your website is still an essential part of increasing search engine results.

If you’re getting tired of spending hours trying to build back-links without positive results, then use the following 6 solutions for quality link building.

#1 – Link to Quality Sources

When creating content for your website, such as blog posts, link to quality sources whenever possible. You should try to include at least 2 quality outbound links in each blog post. This offers several benefits.

First, it is a good SEO practice to include outbound links, as it makes your content more helpful to visitors, which improves your on-site SEO. Second, the sites that you are linking to may reciprocate and include a link back to your website.
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