I get asked all the time what’s the best way to generate leads and recruit people into my business on a shoestring budget, so today we’re going to review the three most powerful ways to do just that. If you are just starting out or still trying to decide which is the best business model to choose this will help you. Please feel free to send me comments.
3 Powerful Strategies For Recruiting New Distributors On A Shoestring Budget… let's start with:
This one may surprise you, but blogging is not only a powerful tool to use in your prospecting efforts, but it’s a highly targeted free traffic generator as well.
In fact I was extremely surprised to see that one of my blogs that I use solely for prospecting and as a meeting place for my team after checking my server stats to this day generates over 2000 unique visitors a month and all I do is write stuff and add it to the blog.
I also want to introduce you to John Chow who is a very good friend and mentor of mine. John Chow has been blogging for several years. In fact he is a highly recognized top 6 figure earner by Blogging. Today his Blog is one of the biggest on the internet, with over 200,000 active daily readers and followers. I also want to offer you our FREE eBook the Ultimate Online Profit Model published by John and the forward written by myself. This will give you a deeper insight into how to make money online with three business models that John and I use and market via blogging.
However don’t expect blogging to bring you big traffic today or tomorrow, but six months down the line when you have over 100 post or so on your blog mark my words the search engines are going to be sending you some significant traffic just for you having put that content out there.
After I spent several days researching blogging I found that there are the seven tests every blog must pass to be successful.
Here you go:
The vast majority of popular blogs have a total market size of at least 5 million people. And that’s a minimum. Most top 100 blogs have a total market size of 200 million or more. To be clear, that’s not how many readers they have. That’s how many readers they could have if everyone with an interest in the topic read their blog.
The vast majority of blog readers are between the ages of 30 and 55. If you’re targeting an audience younger or older than that window, such as teenagers or baby boomers, it’s almost impossible to build a popular blog, simply because these people don’t like reading blogs. Not yet, anyway.
Because blogs publish content on an ongoing basis, you need an audience that has an ongoing interest. Ideally, it’s a topic like personal finance or social media that changes all the time, and so people want to read about it forever. What you don’t want is a topic like wedding planning or pregnancy, because people are only interested in those subjects for a few months.
In general, blogging as we know it is confined to the English language. Yes, it’s totally possible to build a popular blog in Japanese or Spanish, but the traffic techniques are totally different, and it’s much, much more difficult. In my opinion, it’s far more efficient to use other more traditional methods to build the audience, such as advertising.
For a blog to really take off, you need an audience who is networked with each other through social media. Moms talk with each other on Facebook, foodies hang out on Pinterest, bloggers and journalists are big on Twitter. As a result, they are easy to reach. If your audience isn’t hanging out on a particular social media platform, on the other hand, it’s almost impossible to get any traffic.
If a blog topic is viable, you pretty much always find influencers who have already built up their own audiences in the space. Sometimes they are bloggers, sometimes they are podcasters, sometimes they are best-selling authors. The key point: with a little research, you can easily find 5-10 influencers or “thought leaders” already dominating the space. If you can’t find any, there’s always a reason why, and it’s never good.
Last but certainly not least, you need to like the audience. Surprisingly, this is the number one reason a blog stalls out following a period of rapid growth. After attracting a small audience, the blogger discovers they can’t stand them, and they stop writing because it’s not fun anymore.